The 'Aberystwyth Official Guide and Souvenir' published by the Aberystwyth Corporation in 1924 contains an advert for D. Rowland Jones at this location. The shop stocked a splendid selection of carigans, sports coats, blouses, jumpers, dress skirts, dresses, gloves, laces, raincoatss and Macintoshes. Ladies hosiery was a speciality. They also sold bathing costumes, caps, sandals, and children's paddling clothes.